Promise Those Boys Your Kisses, With The Lip Gloss That's Sure To Work!

Advertisement for Kissing Potion Lip Gloss

The first thing to catch your eye being a girl looking happy next to a boy's photograph and a tube of lip gloss by her. The colors and design overall are very lady-like and appear to attract the female audience. The ad describes a product called the Kissing Potion Flavored Roll-On Lip Gloss by Maybelline. It boasts different flavors, "plenty left for Richie, Fred, David, Bob..." and the list could go on.

 These are advertised as the best lip glosses a guy could taste, showing the stereotypical behavior of girls putting in their best effort to try and impress a guy, having many boyfriends, etc.

The advertisement wouldn't have been made if the gender roles were switched. The colors and the theme that seem to mix together in a girly fashion would not work with a man trying to directly enticing a girl with his own lip gloss. That would clearly be unmanly(the stereotype of course). Maybe if it was a guy that expresses how much he likes girls with a roll-on lip gloss, it would possibly entice girls into getting one for themselves. There were also many other lip glosses/balms/lipsticks that girls were into at the time, not just this one.